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Fashion, accessories and deco: We've put this season's most important themes & trends together for you here. Let our ideas inspire you!

Pantone has chosen the color of the year 2015 – marsala

The new color for cosmetics, accessories and fashion is a warm, exotic Bordeaux red. Leatrice Eiseman, Executive Director of the Pantone Color Institute explains the choice as follows: „Marsala is a subtly seductive shade, one that draws us into its embracing warmth. This hearty, yet stylish tone is universally appealing and translates easily to fashion, industrial design, home furnishings and interiors.

Make a statement

They turn any outfit into a real eye-catcher and look especially impressive when worn together with plain, unicoloured blouses and tops.

Statement necklaces. These pieces of jewellery cause quite a stir with their striking colours and patterns – like the necklace made by artist and polymer clay art pioneer Sarah Shriver which was created using the kaleidoscope technique.

Leaf through ideas

You can find more inspirations for FIMO creations in the magazine 'Polymer Café' and and 'The Polymer Arts'.

Take a look!


You're more than welcome to come and join us on our #MyFIMO pin board on Pinterest. 

To share your works of art with the #MyFIMO community, all you need to do is to sign up for Pinterest, follow us and send us an email to online-marketing(at)staedtler.com together with your Pinterest user name. 

We will then activate your account, leaving you free to starting pinning right away.

True Colours

STAEDTLER FIMO professional True Colours

Whether for modelling techniques like mokume gane and Skinner blend or for filigree canes with a kaleidoscope or millefiori pattern: FIMO professional is the ideal material for detailed works of art and sophisticated patterns. FIMO professional's core range comprises 24 colours, but that's not all: The newly developed FIMO professional ‘True Colours’ ensure perfect blending results.

Available in pure yellow, pure red, pure magenta, pure green and pure blue, the True Colours possess pure colour pigments for the creation of truly brilliant blends. Developed in line with high scientific standards, the FIMO professional colour wheel not only shows at a glance the 175 different shades that can be created using FIMO professional True Colours but the respective mixing ratios too.

The FIMO professional colour mixing system is based on seven colours: The five True Colours and black and white. These make it possible to create a rainbow spectrum of a total of 168 harmonising shades. All of which are blended using the five True Colours and then gradated using either black or white. Each and every colour is defined by an exact mixing formula.

To achieve the desired shade, the two True Colours to be blended need to be rolled out to two uniformly thick sheets in the clay machine. Next, a shaped cutter is used to cut pieces out of the individual sheets in line with the mixing formula. These are then kneaded together until a uniform colour is achieved.

Download FIMO professional True Colours mixing chart.

STAEDTLER FIMO professional True Colours

The FIMO professional colour mixing system is based on the LAB colour wheel. The basis for this colour model is provided by Ewald Hering's opponent colour theory which embraces all colours visible to the human eye.

FIMO professional is available in two versions: 85 grammes and 350 grammes. The new block size is of particular advantage to artists who work with FIMO a lot.

The FIMO professional blocks are resealable which means that modelling clay that has already been opened can be stored in its original packaging, clean and safe from dirt and dust until next use.

Sabine Backer
Christine Dumont
Bettina Welker
Lisa Pavelka

Arts & Design

Tutorial by Roger Watt

1: Introduction

It’s natural for every artist’s way of working to evolve in its own unique way, so this tutorial is not about how you should draw but simply about how I draw. There is no right way or wrong way but every artist can benefit from continually keeping him or herself open to new ideas.

Continue reading the tutorial here ...

Business Tips

Use the social networks

Social networks

You should show your loveliest creations and prettiest pieces of jewellery to as many people as possible. What is the point of an artwork that everybody has perhaps been waiting for for years if it can’t be displayed in the largest shop window in the world? Let the world see what you can do. 

For sales to be successful it is important that you and your products are talked about. This is where social networks like Facebook and Twitter offer a range of possibilities. For if you present your products appropriately and in an interesting way you will achieve enormous coverage.  

Make sure you don’t just describe your products as an advertiser would. It’s best to write as if you were presenting your newest creation to a good friend. Quite often it’s also helpful to awaken the interest of fans and Facebook friends or Twitter followers with small activities such as questionnaires, pointers about events or even little competitions.

It is not hard to imagine that the role of facebook, twitter, Pinterest & Co. will only increase - these sites can be great ways to spread the word about your artworks!


Your own shop on Etsy

Your own shop on Etsy

Very few artists have their own online shop. Many artists and FIMO creatives use special portals that offer a shop as a service. 

Etsy is by far the best portal globally for handmade art. As an artist you can set up your own individual shop in just a few steps. 

You can introduce yourself briefly, define your own terms of business, present your creations entirely as you wish and set out your desired terms of payment. You will also benefit from a high level of security for payments as Etsy offers you seller protection.   

Your shop will receive its own internet address with the name you have chosen. You can then pass on this address very simply as a link to your fans, friends and followers on your social networks. 

Take a closer look at Etsy here: www.etsy.com

Artists in the spotlight

  • Sarah Shriver

    1983 Sarah Nelson Shriver graduated from the University of California at Davis  with a bachelor’s degree in art.
    1986 she was employed in a fabric and art supply store in San Francisco where she first began working with polymer clay (FIMO). 
    Since 1989 she has been working full time out of her home/studio in San Rafael using the Millefiori or Caning technique to make intricately patterned beads, buttons, and jewelry. Her background in textiles is evident in her designs, which were described in an Ornament Magazine review as "meticulous, delicate, and elegant".

    For just over 20 years, Sarah Shriver has been making jewelry and teaching techniques in polymer clay. She has been recognized as a pioneer and master of her craft and has participated in a number of juried and invitational exhibits and shows. Her work can be found on line at www.sarahshriver.com and in a lot of books and periodicals. At Play: Polymer Clay Jewelry Art show, at the Facere Gallery in Seattle WA, 2006. She is juror for the 2008 National Polymer Clay Guild’s “Progress and Possibilities” competition.

    • Mill Valley Fall Arts Festival “Award of Excellence” Mill Valley, CA - 2008
    • Marin county Fair, Second Place in “Fine Arts and Crafts” San Rafael, CA -200 
    • First place in “Gleaming Treasures” Polymer Clay, Sacramento, CA -1998
    • First Runner Up “Gleaming Treasures” overall, Sacramento, CA -1998

    Sarah says: “The Millefiori process done in polymer clay (FIMO) gives me a tool to work with amazing pattern complexity. I love the intricate patterns I’m able to achieve using these incredible 3-D colors. I find infinite possibilities in my work with polymer clay (FIMO)

    I like traveling and teaching and connecting with people all over the globe, but maybe most of all I feel really happy about finding a medium that I understand well enough to express myself sincerely.” 





What is FIMO professional?

For almost 50 years now, artistic users have been able to create filigree works of art and impressive patterns thanks to the exceptional characteristics offered by the long-established FIMO modelling clay. The new FIMO professional is not only an oven-hardening modelling clay – it is an innovative, enhanced version of the former FIMO classic. It satisfies the needs of professional users to the full and has been specifically designed to meet the high demands of artists as well. FIMO professional is ideal for sophisticated techniques thanks to its outstanding dimensional stability, flexible conditioning properties and exact blending results made possible by the purity of pigments used. FIMO professional doll art, on the other hand, is used by doll and miniature artists for the modelling of expressive facial features.

FIMO classic is now called FIMO professional and FIMO puppen is known as FIMO professional doll art. Although the names of STAEDTLER's oven-hardening modelling clays have changed, the customary high quality of the products has not. On the contrary, it has even been improved. Special 'True Colours' have been developed for example. The fact that they contain only one single high-quality pigment per colour ensures accurate and brilliant blending results. As before, FIMO professional and FIMO professional doll art will be available from specialist art and craft supply stores.

The new design of FIMO professional reflects the high demands made by artists on the material they use. The new block sizes offer artists more flexibility; the resealable packaging allows for easy storage. The newly developed FIMO professional ‘True Colours’ with only one single pure pigment per colour guarantee perfect blending results. Developed in line with high scientific standards, the FIMO professional colour wheel shows at a glance the 175 different blends that can be created using FIMO professional 'True Colours' and the corresponding mixing ratios as well. Last but not least, lavender and dolphin grey are two new additions to the core range which now comprises a total of 24 colours.

FIMO professional is available in two different versions: 85 grammes and 350 grammes. The new block sizes are particularly ideal for artists who work with FIMO a lot – both from a material and price point of view. The new, resealable packaging enables a dust-free, practical storage of any left-over bits of clay.

The new FIMO professional 'True Colours' have been developed to ensure extra-brilliant blending results when using FIMO professional. The fact that they contain only one single high-quality pigment per colour guarantees accurate and vibrant blending results. The FIMO professional 'True Colours' are pure yellow, pure red, pure magenta, pure green and pure blue.

In order to help professional users and artists achieve perfect blending results, STAEDTLER has developed the FIMO colour wheel which shows 175 colour blends that can be created with FIMO professional 'True Colours'. At a glance, this colour wheel offers FIMO artists detailed information on individual mixing ratios and different colour harmonies.

Not only can FIMO professional colours be mixed with each other – they are also compatible with all other oven-hardening FIMO modelling clays. They harmonise well with FIMO soft and FIMO effect and blend perfectly for the creation of highly attractive results. All FIMO modelling clays can be hardened in household ovens at 110°C for thirty minutes. FIMO professional can also be used together with FIMO liquid.

Yes, FIMO professional doll art for doll and miniature artists can be blended too. The fact that it is also fully compatible with FIMO professional, FIMO soft and FIMO effect means that customised blends can be created in the exact skin tone required. Five different skin colours in opaque or semi-opaque will be available in the following shades: Porcelain, rosé, beige, cameo and sand.

Yes. High-quality tools will also be available for launch together with FIMO professional. These tools have been designed specifically for use with modelling clay and are highly impressive thanks to their fine workmanship and easy handling. The range comprises a clay extruder as well as four new top-quality modelling tools with two different-tipped ends: V-tool and needle tip, drill and smoothing tool, two clay shapers and two round tips.

FIMO is STAEDTLER's oven-hardening modelling clay. The product range comprises FIMO professional for expert and advanced users, FIMO soft and FIMO kids, the especially soft and easy-to-shape modelling clay designed specifically for children. The softer FIMO soft is perfect for beginners and hobby artists. FIMO effect is used to set stunning accents. The excellent level of dimensional stability and premium pigment quality offered by FIMO professional and FIMO professional doll art make these modelling clays particularly suitable when it comes to meeting the high demands of professional and volume users.