The PR highlight of the year took place at Lisbon Zoo.

The zoo's tigers are particularlypopular with the visitors.
Seeing as the zoo's Siberian tigers had been relocated to a new cage, we came up with the ingenious idea to use the old cage to exhibit STAEDTLER and EBERHARD FABER products in.

For four whole months, from June to September, hundreds of children and their parents took advantage of the opportunity to get familiar with and try out our products.

Many info boards had been installedinforming visitors about the event anda large, eye-catching STAEDTLER banner had been hung up along the top of the cage.

A small "Tiger Kiosk" had also been set up selling Noris Club and Fimo products at a special 10% discount off normal retail prices.

There was, however, a rule involved... Whoever wanted to take advantage of the discount prices had to try the products out first!

The results were most impressive!

Star of the show was undoubtedly "Tolya", a STAEDTLER-sponsored tiger. The tiger's first name had been given to it by the zoo but its surname was "Noris".
Can you guess why?